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Jun 04

5 Key Rules in Website Design 2

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements, so you will be wasting valuable time and website real estate as well if you plaster your site with ads.
Everything on the net is about contextual ads now. So if you do want to monetize your site with ads in some way, provide more valueable content, and weave relevant affiliate links into your content. Let your visitors feel that they want to buy instead of being pushed to buy, or interrupted in their process of searching for information.
If you do feel you want to include banners, make sure they are specific to the topic. Don’t try to sell luggage on a page about software.

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