Jun 06

5 Key Rules in Website Design 4

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

You can do this easily with site breadcrumbs. It can take time to do this manually, but it is well worth it.

Each of your main navigation areas should have a home page, and within each of those pages, the user can drill down deeper to another level or two of topics or articles. Each will be linked to each other, and there will be a breadcrumb at the top and bottom of each page with these hyperlinks.

So for example, Wedding Favors -> Edible Wedding Favors -> Cookie Wedding Favors
Chocolate Wedding Favors
Mint Wedding Favors
Mini Wedding Cake Wedding Favors
Candy Wedding Favors
Jordan Almond Wedding Favors
M & M Wedding Favors
Dove Wedding Favors
and so on.

You would have content on each page, and if you are a savvy affiliate marketer, you would have links to each of those products from the page, a union of content with contextual advertising which will be far more persuasive than blinking banners,

Also notice how specific these keywords are. The person who is searching for cookie wedding favor is three steps closer to a purchase than the person who types in wedding favors in the search engine. So you are actually doing them a favor by bringing them even closer to what they are searching for with an appropriate ad link.

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