May 19

Beating the Competition With Search Engine Optimization (SEO) Part 1

Regardless of the business you’re in, there is one thing all businesses share: they have competitors. Granted, this isn’t true for a monopoly, but that isn’t likely to happen online. The most likely scenario on the internet is finding a competitor, or two, or a hundred all competing for that number one spot as top website.

It’s a bit like one hundred shoe stores all lined up along both sides of Main Street. How can the customer tell which one to buy from?

If you have an online business, you have joined the competition. In order to win, you must know the rules for successfully competing. It’s a game with dire consequences, and winning is the only goal.

Search Engine Optimization is an important method you can use to efficiently compete with others in your field. In order to compete, however, you need to know and understand whom you are competing with.

You have to understand the competition as well, if not more, than you know your business. And, luckily, there are methods available to help you do this. All of these methods will result in valuable in-depth research which your company and its various departments, if any, should be able to draw on again and again.

Even if you are just starting out on the internet, if you do SEO the right way, you will soon be able to get traffic, and can even compete with the big boys if your site is relevant, specific, and well-organized internally.

For those of you who have been on the internet for a while, but want to perform better, many of these SEO tactics can help you implement your overall online business strategy much more productively.

It can also benefit your print advertising, corporate communications, and overall marketing if it is done systematically and patiently.

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