May 22

Beating the Competition With Search Engine Optimization (SEO) Part 4

Come up with about 20 keywords and phrases to start with for your main product, and then begin to run searches on them using Google and Yahoo.

Take note of those who top the search engine lists, those who are on the first page, and also, those who are advertising, that is, running sponsored search ads.

The search engines also often show you a list of popular related search terms, which you can add to your list of keywords if they are relevant to your topic. You can usually find them at the bottom of the page, under the results which have been served up.

You will then need to try to discover how these sites got to the top of the list. During your visits, notice design, pictures, keywords and anything else that might influence a search engine rank.

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