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May 23

Beating the Competition With Search Engine Optimization (SEO) Part 5

The nuts and bolts of SEO

Once you have looked at the keywords that appear on the top pages of your main competitors’ websites, it is time to look under the hood.

Look at the metatags at each of the sites. Control U is view source code command, and the metatags, when present, are at the top of the page in between the <head> and </head> tags.

These metatags sometimes influence the brief description of the site that you see in the search engines.

You might also notice that some sites have an enhanced listing, that is, more than one page being listed. For example, if you go to the popular health site Johns Hopkins Health Alerts at Google, http://www.johnshopkinshealthalerts.com, you will see ten different pages listed underneath, and then a tab detailed as ‘more results’, which lists the most prominent pages at the site which have been spidered.

If you look at the little description that Google gives, it says “Johns Hopkins Health Alerts provides accurate, timely health information from the doctors at renowned Johns Hopkins, rated America’s #1 hospital for 17 …”

If you then click through to the site itself, and view source by clicking control U, you will see the Description field, and the same words as the search engine description.

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