JavaScript is a scripting language developed by Netscape. JavaScript can make web pages more animated and dynamic in terms of graphics and navigation. One of the most common graphic JavaScript effects is called a mouseover, and Javascript navigation is commonly created using drop-down menus.
When JavaScript is included in an HTML file it relies upon the browser to interpret the JavaScript.
There are many different scripts, mostly available for free, which perform certain functions within your page to help give it more functionality, or a more polished look.
For example, if you want your site to look more current and up to date, you could set a time stamp in JavaScript that would reflect the date on your site.
Javascripts are handy, but can be difficult to maintain because, as we said above, they rely on the internet browser your visitor is using to render the script accurately and show it correctly without generating one of those frustrating little error messages I am sure we have all seen at one time or another.
Correcting a script is called de-bugging.

HTML, an initialism of HyperText Markup Language, is the predominant markup language for web pages. It provides a means to describe the structure of text-based information in a document — by denoting certain text as links, headings, paragraphs, lists, and so on — and to supplement that text with interactive forms, embedded images, and other objects. HTML is written in the form of tags, which give commands regarding appearance, (for example, bold), position (right, left, or centered), color, and so forth.

It is a very flexible language, and there are many free programs for both MAC and PC which can help you get started building webpages quickly and easily.

Some of these HTML programs are WYSIWYG, (pronounced Wiz-e-wig) which stands for What You See Is What You Get, in other words, you just type, or cut and paste, and the program does the work for you.

Other programs require that you know basic HTML language. Still others will allow you to preview what the live page will look like but then access a second window to be able to tweak the code.

The importance of being current and innovative

A final note: keep going over what you find, adding to your keyword list as you go along, and using SEO in tandem with Pay Per Click wherever possible. Also note down any misspelled keywords you might find that people use, common spelling errors which can help you drive traffic.

SEO takes time and effort, and in an ideal world we would all do it right prior to site launch.

The importance of being relevant

A further consideration is that the keywords be relevant. So in other words, don’t hyperlink the words Click here in the phrase Click here for more information on high blood pressure, hyperlink the phrase high blood pressure.  You can also use alt and title tags in your links as well to boost your keywords.  (see our basic HTML primer if you are not sure how to do this)

Specific, well-written and presented, and well-organized and metatagged content pages will increase your position on the search engines. .Just make sure that you don’t spend too much time on it, and that it is just one of your strategies for driving traffic to your site, because as we said, search engines can and do chance their algorithms quite often, and if you lose your traffic stream, you lose your chance to make money.

More keyword tricks of the trade
You can also use breadcrumbs to cram your page with keywords. They are the little words you usually see on the top of a page which helps you situate yourself on the site.

For example:
Wedding Favors > Edible Wedding Favors > Cookie Wedding Favors
These are all breadcrumbs that show you the path you came to the page from, or, if you have arrived from a search engine, what pages above you might be interested in. If you saw a set of breadcrumbs like this, you would be on the cookie wedding favors page. All of these terms can be hyperlinked to the other pages, sch as Edible, or not.

Hyperlinking keywords also gives you more credit in terms of the search engines, so we would suggest that you do hyperlink meaningfully wherever possible.  Yes, you will end up with a lot of pages on your site. But they can also be more keyword specific.

In addition, make sure you name your niches correctly. These are all keywords too. Your category pages, corporate information, product and service descriptions, all use keywords. So do your pictures, as we mentioned above, as well as charts or illustrations. Your entire website organization and navigation is based on keywords, so if you are just getting started with a website you might want to brainstorm what categories are going to be your main ones, and build them deeper and deeper, or, you can choose about 5, and build your site broadly, then deeply.

If you already have a website, you might want to look again at how you have organized your material. Is it easy to find and navigate? If not, look to your keywords to see if you can smooth out the browsing experience for your visitor,

Just keep in mind that thanks to SEO, your site traffic will be coming from the search engines. Which means, in essence, that EVERY page on your site has the chance to be a home page. Keeping that in mind, look at your site again for clarity and persistent site wide navigation so that anyone can find their way easily through your site from one page to the next.