Technology-Leadership FAQ
June 30, 2008 Best anti-spyware 1

Best anti-spyware 1

Spyware and adware have become like spam-no matter what you do, there it is. Most of the time, it is relatively harmless, as compared with malware, which, as the name suggests, deliberately intends to cause harm to your computer.

But spyware and adware can, at the very least, block you, or slow you down when you are trying to get your work down, play games in real time, or engage in other activities you want to have a speedy connection for.

At worst, it can drop viruses or Trojan horses on your computer, stealing information and making your computer almost unuseable. So you want to block it first, before it blocks you.

Since spyware and adware can potentially be harmful to your computer, you might want to research the different brands of anti spyware programs which are available in the hope that these software programs will be able to stop spyware programs from infecting your computers.

June 29, 2008 Generating Revenue at Your Website with Good Web Design 8

Advertising on the Internet will bear more results than in magazines or offline media because they are more precisely targeted based on keywords.

So you should plan your website from the start to enable you to tapping into this lucrative stream of profit right away, as soon as you launch.

Plan out the appropriate places for your banners, skyscrapers, text links, and start populating them with appropriate ads from your affiliates.

For affiliate opportunities, or to sell your products through affiliate programs, visit Commission Junction www.cj.com or ClickBank www.clickbank.com

One other advantage is that the internet is much faster than the offline world, and more trackable too. You will see within 24 hours if your new ad campaign or pages are working, because people will be voting with their clicks, and from clicks to conversion, moving from browser to buyer, for your products, or your affiliates’.

Either way, you will win if you plan to build your ad and monetization strategy right into your web design from the start.

June 28, 2008 Generating Revenue at Your Website with Good Web Design 7

Other advertising revenue opportunities

You can also earn from programs like Google’s Adsense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.

But another way you can monetize Adsense in a coherent way without taking up valuable real estate with clicks worth pennies versus dollars is to set up a Google search box. It carries your Adsense code, and so if people are looking for more information, even if they leave your site, you can still make money.

Everyone loves search boxes, and no one has to know you are really running an ad. The same is true for Amazon. While the affiliate program only pays 4%, if you use the widget that serves up traffic based on keywords, you are likely to have a much higher conversion because the products appearing on the page are related to what they are searching for and reading about.

June 27, 2008 Generating Revenue at Your Website with Good Web Design 6

Some affiliate programs pay as a percentage of what is purchased, while others actually pay per lead, that is, anywhere from $5 to $50 just for them filling out a form expressing interest in their product or service.

Again, using the example of a travel site, popular places which offer affiliate programs include Priceline, Travelocity, and hotels.com.

If you were to build a targeted niche site on, for example, Ireland, with compelling content, chances are people would want to book right then and there as they were reading.

You having a link in the right place that lets them do that is just the kind of contextual advertising that gets results.

June 26, 2008 Generating Revenue at Your Website with Good Web Design 5

The Joys of Templates

You can template each page to run a certain number of ads, for example a banner at the top and bottom, and some skyscrapers on the side, all linked to affiliate programs you have joined.

Once you create the page template for each of your sections, just open the template, click Save As, and rename the page, then add your new content. All the ads are already in place, the breadcrumbs too, so all you have to do is add the name of the new page to the breadcrumbs, and you are ready to publish and add it to the site with links.

Just a reminder-what are breadcrumbs?

Each of your main navigation areas should have a main page, and within each of those pages, the user can drill down deeper to another level or two of topics or articles. Each category main and sub-category pages will be linked to each other, and there will be a breadcrumb at the top and bottom of each page with these hyperlinks.

So for example, Wedding Favors -> Edible Wedding Favors -> Cookie Wedding Favors
Chocolate Wedding Favors
Mint Wedding Favors
Mini Wedding Cake Wedding Favors
Candy Wedding Favors
Jordan Almond Wedding Favors
M & M Wedding Favors
Dove Wedding Favors

and so on are all example of level 3 breadcrumbs.

You would have content on each page, and if you are a savvy affiliate marketer, you would have links to each of those products from the page, a union of content with contextual advertising which will be far more persuasive than blinking banners,

Also notice how specific these keywords are. The person who is searching for cookie wedding favors is three steps closer to a purchase than the person who types in wedding favors in the search engine.

So you are actually doing your visitor a favor by bringing them even closer to what they are searching for with an appropriate ad link.

It does help if you know something about the products you are trying to sell, but it is not required. For example, anyone can get into the wedding favor selling area through one top website that is worth over $6m a year.

Is 10-25% of $6m worth having? You bet!

The only thing you are gambling, so to speak, is time to set up the program, your piece of real estate, the time it takes to write or find appropriate content, and any pay per click you might want to do to drive traffic to the site.