Technology-Leadership FAQ
December 8, 2008 Installing Google Global 1

If you use Mozilla Firefox as your primary browser, and have the need or desire to see Google search from different geographical locations,  Google Global allows you to view organic and paid Google search results as they appear in different countries, cities, regions, ZIP codes and IP addresses.

This is a particularly useful feature if you are an internet marketer wanting to run regional campaigns, for example, being an affiliate for a dating service. Or, wanting to set up a virtual mall of local businesses, and needing to scope out the competition and what kind of traffic you can hope for.

Presently there are two versions of Google Global, Version 1 and Version 2.

Version 2 is compatible with Firefox 3, and is a completely rewritten version, so it is not compatible with Version 1.

If you’ve already installed Version 1, but would like the 20 added features and benefits Version 2 offers, then you’ll need to uninstall Version 1 and Install Version 2.

Unlike most Firefox add ons, this one isn’t available from the Mozilla Firefox website.

To install you’ll need to visit the developer’s website at http://www.redflymarketing.com/blog/google-global-view-results-different-locations/

Click on the Install Now button, and follow the installation directions.  You’ll need to restart Firefox to begin using it.

Once your browser has restarted, you’ll see a menu listing all your present Firefox add ons.

Highlight Google Global and choose “options”.  There you can choose to de-personalize your search results and to open Google Global Results in a different tab.

You can now use Google Global from your search results or from your toolbar.

December 7, 2008 The Project Manager’s Desk Reference

The Project Manager’s Desk Reference, Second Edition, by James P. Lewis, gives you a template for managing projects of any size from start to finish.

It is a 16-step process for planning, monitoring, and controlling any project. Whether you are a novice project manager, or a seasoned veteran, this book is an invaluable reference to have handy at all phases of a project.
It is written in non-technical English, with ample descriptions and examples that break down project methodologies into “bite-sized” pieces.

In The Project Manager’s Desk Reference, you will learn:

* How to confidently put together a project plan using Work Breakdown Structures, PERT, CPM, and Gantt schedules.

* How to conduct risk analysis

* How to assemble and manage a problem-solving team to eliminate potential stumbling blocks

* How to complete the project on time and within budget

If you’re an experienced project manager, this book presents some interesting and useful approaches to what you already do.

If you are new to project management, the book walks you through the principles of project management, risk analysis, resource and budget planning, execution and all the other areas of this exciting field.

If you are considering becoming a project manager, or you work in a service -based field such as Virtual Assistance or Consulting, this is also a great book to read.

The Project Manager’s Desk Reference

December 5, 2008 Domains for Dummies

Domains for Dummies Book Review

If you have a business or organization, then you need a web presence. It is almost essential in this internet age, but the trouble is, a lot of good domain names have already been taken.

That being the case, how do you find and register a memorable Web address? And one that works for what your business purpose is, and keywords are?

Domains for Dummies is an easy-to-follow guide in which a leading domain name services firm walks you through the ins and outs of the domain name game.

Everything from registering and trade marking a new name, to buying or selling an existing domain name for (significant) profit is covered in this Dummies edition.

To be more specific, here are few things you will find in the book:

* How to choose and register a name and extension

* How to use trademarks to protect a domain name

* How to sell a domain name on the resale market

* How to profit by renting a domain name, amongst other skills.

If you are interested in the domain name industry, how to choose a domain name, or both, you need to read this book.

It does not matter what level of expertise you already have on the subject, there is something here for everyone to learn.

This is a perfect resource to learn how to manage your domain portfolio, an essential part of doing business online these days. None of the usually hype that surrounds the domain names industry is in this book, just plain easy-to-read and understand information which you can apply to your business.

If all the issues with whether or not to use a .org or a .com confuse you and keep you wondering what you really should do. Grab a copy of Domains for Dummies and get to work.

Note: This book appears to be going out of print, but finding a second hand copy is well worth it.


Domain Names for Dummies

December 3, 2008 Selling Beyond eBay: Book Review

Selling Beyond eBay: Foolproof Ways to Reach More Customers and Make Big Money on Rival Online Marketplaces

eBay is still the world’s most popular auction site, but it’s not the only one on the block any longer. Selling Beyond eBay offers potent strategies for targeting not just more buyers, but the right buyers, at other online auction sites that are rapidly gaining in popularity.

By getting the benefits from specialty sites (niche sites), other auction sites, and online storefronts, sellers can increase their profits significantly. Knowing your niche is a far better way to make money on line these days than the ’scattershot’ approach. Knowing the ins and outs of all the online auction sites will give you even more of a competitive edge.

In this book the readers will find:

* Descriptions and reviews of hot auction sites and marketplaces like uBid, iOffer, Yahoo! Auctions, Overstock Auctions, Bidville, Bid4Assets, ebid.tv, and Amazon

* Profiles of successful sellers using these sites in addition to (or instead of) eBay

* Step-by-step instructions for creating and managing online storefronts

* Options for combining online storefront sales with eBay auction sales

* Details on how to expand sourcing options in order to sell more merchandise

With author Greg Holden having written seven other books on this subject, he is no stranger to eBay. Holden writes that in terms of growth, eBay is not the shooting star it once was. It has become more and more competitive as it gets more crowded than it used to be, so Power Sellers are finding new places to sell online.

eBay is still the most popular auction site, but it’s not the only one. Sellers are complaining of the ever-increasing fees, the increasing number of competitors, and the power that eBay holds over their members and the whole system.

So if you’re looking for more sites to sell online, (and let’s face it, you can never have too many sales channels in this economy), it’s time to start Selling Beyond eBay.

Doing so is an easy way to make a few dollars or more. The set up is quick and easy and this book will help you get started with its invaluable insider advice, hints and tips.

Selling Beyond eBay: Foolproof Ways To Reach More Customers and Make Big Money on Rival Online Marketplaces

December 1, 2008 Kiplinger’s Personal Finance Magazine

Are you looking for an upbeat exciting financial magazine? One that won’t bore you to pieces? Kiplinger’s Personal Finance Magazine provides readers with the information they need to make smart decisions about their money. In these tough economic times, that’s just what you need to help you ride out the current crisis with a minimum of stress.

Each issue includes intellectual reporting on investments, taxes, insurance, paying for college, planning for retirement, home ownership, major purchases such as cars and computers and other personal finance topics.

It provides very simple, relevant financial tips. It’s not just a magazine that is easy on the eyes, but it has principles that can be applied to your life right now and save you a lot of money.

Kiplinger’s has a nicely balanced approach and tone. It is not a preachy periodical, and you will always find a tip, suggestion, or tax-saving idea that pays for your year’s subscription in every single issue. Talk about a bargain publication!

This magazine talks about how real people with average salaries, kids, and debt can invest for the future. With helpful articles, parents can learn how to teach their kids to manage money and do so wisely.

Kiplinger’s Personal Finance Magazine is an economical, appropriate, and authoritative choice for someone looking for a smartly laid out finance magazine that they can understand. It conveys complex financial concepts in easily, comprehensible terms and covers the information you need to deal with finances on a level you understand.

Financial magazines can be long, boring, filled with numbers and terms that a regular person just does not understand. Kiplinger’s Personal Finance Magazine, is a magazine that even your older teens would love to read.

Kiplinger’s Personal Finance Magazine