In SEO, there is no need for you to pay for the clicks, although it will require you to spend time doing research to get keywords, and a write compelling pages with a favorable combination of keyword phrases and other online page elements aimed at your target audience (such as images, alt and title tags, all of which can also be full of relevant keywords).

The SEO process is a long term one. It requires months, 6 months at the least, before you will see your organic rankings start to climb, unless you are able to convince some very high ranking sites to link to you.

There are some further strategies that will get you up to the top rankings faster, which we will talk about in the SEO section of this site, but once the goal is accomplished, you will definitely get a steady source of profit without a huge budget.

SEO
SEO stands for Search Engine Optimization.

Some researches indicate that 60% – 70% of internet surfers and users actually use the Google search engine to find and locate information.

SEO is the process of trying to ensure that internet searchers will find your website, preferably ranked in the top 10 of the search results, or, in other words, on the front page.

Since people searching use keywords, you want to make sure you write keyword rich copy so you can try to rank highly. There are other ways to rank highly, but this is a key one.

To carry out search engine optimization correctly, , you will have to build your own internet site with a page for each keyword you want to be able to rank highly on.

You should also have a well-organized site that is easy to navigate.

One other way to also boost your page ranking is to get links from other reputable sites with high quality scores. The process can involve providing them with compelling copy and making sure that the anchor text used to link back to your site is not just the meaningless ‘click here’ but linked copy using the keywords you wish to score highly on.

So how do people find your products or services?

Keywords.

What words and phrases do they type in to the search engines to find your site and what you sell?

To start driving traffic to your site quickly and easily, there are basically two options available to you, SEO and PPC.

SEO=Search Engine Optimization

PPC=Pay Per Click

One takes time, the other takes time, money, and more time and money. But the rewards can be great. And even greater when you do them both together.

These two are probably the most effective tactics for generating traffic as part of your overall search engine marketing strategy.

In this series of articles we will cover the similarities and differences of SEO and PPC so you can decide which one you wish to start with and what needs to be done for both.

By utilizing both strands, you should ensure a steady stream of qualified traffic which will be a motivated audience interested in what you are giving away or selling. They will be qualified by the keywords you want to use to drive them to the site, relevant words related to your product or company.

In the next section, we will discuss the differences between SEO and PPC, and why you need both to drive traffic to your site.

So let’s start with traffic. The first method to getting traffic is the obvious one: You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers. Put your url on every single corporate piece of communication, from signature files in your emails to your business card.

But that’s not all. Article directories, link pages, link partners, affiliates who will refer traffic to your site, in exchange for a percentage of your sales, all of these can come into play to drive traffic.

If you want to make money online fast, you will also need to invest some money and some time in marketing your website, and making sure that you have Rapid Conversion Landing Pages in place—pages in which your visitor will take the desired action you specify.

In most cases, you are going to hope they buy something, but you might also be happy with them completing a simple email registration form for a free newsletter, so you have a permission based relationship with them.

In that way, you will be able to market to them not just once, when they and on a page at your site, but over and over again, as you get permission to send them emails with special offers and deals.

Internet myths exploded

You need to be able to support your business with one quarter of one percent conversion rate. That is right .025%. So in other words, for every 400 people you drive to the site, ONE will buy. Anything else is excellent, and icing on the cake.

How is this possible, you might ask?

Because most internet strategies talk about getting traffic, but few talk about converting it from browsers into buyers.

Everyone scrambles for eyeballs, but they don’t have a wallet! There is a brain behind those eyes, with different thoughts, emotions, price points, but the one thing they are all looking for is information.

Having a website is not enough to make your business running and able to compete. You need to drive traffic to that site, and there a number of ways to do that. You then need to CONVERT that traffic, and there are a number of ways to do that too, which we will be talking about in other articles.