Jul 05

How To Choose the Right Affiliate Management Program for Your Business, Part 2

affiliate program In the first part of this article, we discussed the importance of an affiliate management program which is easy to use for both you and all of your affiliates.

Now we are going to discuss the importance of the accuracy of reporting all sales made by affiliates, and the advantages of an integrated payment system.

3-Accuracy of the tracking of sales

One quick way to kill affiliate trust is to not track all of the sales they made in your system. Unfortunately, some systems just don’t have the internal ability to make sure nothing slips through the cracks. Be sure to test the links yourself and remind people of the importance of cookies and of setting up the link correctly.  You may not be able to control all aspects of your affiliate marketing program, but you can at least be sure the system is working to the best of its ability.

4-Integrated payments

If you are a large business with popular product, having to cut checks every month or 60 days to dozens of vendors can be a nuisance.

Therefore, look for a system which has integrated payments. In other words, instead of manually processing your payments, have the payments deducted electronically from the sales in the system.  These systems will not only track your affiliate sales for you, but also pay them for you with just a few clicks, saving you time, energy, checks and postage.

In the next part of this article, we will look at several of the top affiliate marketing management programs, to help you decide which one is right for you.

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