Jul 25

To SEO or To PPC? Some handy hints 10

You will also be able to adjust well to changes in market demands and trends. People come and go in the PPC space all the time. Many of them run out of money! Or get fed up thinking the system does not work, when really, it is their ads, or their landing pages, or their product that is not working.

The important thing for your site is traffic, and then converting that traffic into sales.

In deciding which of the two strategies will work right for you, SEO or PPC, think of your goals and of your resources. They each definitely offer benefits and advantages that will work for your benefit as you grow your company. PPC is the fastest way to get traffic, but you need to make sure you get return on investment for your budget. You need to pace yourself as well, to wait until SEO starts to also drive traffic to your site.

The better way to approach this question is also to evaluate them both according to your short term and long term plans. Take the PPC course for your short term goals, and do SEO at the same time and be patient for your results for your long-term goals.

Both SEO and PPC are cornerstones of a successful website. It is all a question of your entrepreneurial endeavors and visions. The secret to success lies in your hands.

Just study your options well, put in the effort, or hire the right people and track and test your results, and watch your web traffic grow.

Then all you have to worry about is converting those customers from browsers into buyers, also known as conversion architecture or marketing.

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