Jul 16

To SEO or To PPC? Some handy hints 2

Internet myths exploded

You need to be able to support your business with one quarter of one percent conversion rate. That is right .025%. So in other words, for every 400 people you drive to the site, ONE will buy. Anything else is excellent, and icing on the cake.

How is this possible, you might ask?

Because most internet strategies talk about getting traffic, but few talk about converting it from browsers into buyers.

Everyone scrambles for eyeballs, but they don’t have a wallet! There is a brain behind those eyes, with different thoughts, emotions, price points, but the one thing they are all looking for is information.

Having a website is not enough to make your business running and able to compete. You need to drive traffic to that site, and there a number of ways to do that. You then need to CONVERT that traffic, and there are a number of ways to do that too, which we will be talking about in other articles.

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