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Jul 18

To SEO or To PPC? Some handy hints 4

So how do people find your products or services?

Keywords.

What words and phrases do they type in to the search engines to find your site and what you sell?

To start driving traffic to your site quickly and easily, there are basically two options available to you, SEO and PPC.

SEO=Search Engine Optimization

PPC=Pay Per Click

One takes time, the other takes time, money, and more time and money. But the rewards can be great. And even greater when you do them both together.

These two are probably the most effective tactics for generating traffic as part of your overall search engine marketing strategy.

In this series of articles we will cover the similarities and differences of SEO and PPC so you can decide which one you wish to start with and what needs to be done for both.

By utilizing both strands, you should ensure a steady stream of qualified traffic which will be a motivated audience interested in what you are giving away or selling. They will be qualified by the keywords you want to use to drive them to the site, relevant words related to your product or company.

In the next section, we will discuss the differences between SEO and PPC, and why you need both to drive traffic to your site.

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