Jul 20

To SEO or To PPC? Some handy hints 5

SEO stands for Search Engine Optimization.

Some researches indicate that 60% – 70% of internet surfers and users actually use the Google search engine to find and locate information.

SEO is the process of trying to ensure that internet searchers will find your website, preferably ranked in the top 10 of the search results, or, in other words, on the front page.

Since people searching use keywords, you want to make sure you write keyword rich copy so you can try to rank highly. There are other ways to rank highly, but this is a key one.

To carry out search engine optimization correctly, , you will have to build your own internet site with a page for each keyword you want to be able to rank highly on.

You should also have a well-organized site that is easy to navigate.

One other way to also boost your page ranking is to get links from other reputable sites with high quality scores. The process can involve providing them with compelling copy and making sure that the anchor text used to link back to your site is not just the meaningless ‘click here’ but linked copy using the keywords you wish to score highly on.

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