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Jul 23

To SEO or To PPC? Some handy hints 8

With PPC advertising, you can still basically control your campaign, as you get to create your own ad. You can also manage a very highly targeted audience, and still stay within the bounds of your budget.

After all, they are ALREADY LOOKING for what you have to sell if they type in Wedding Favors and you are advertising your wedding favors store.

Be as precise as possible with your keywords as well, because the more exact, the better. Compare video games, or gamin, to Xbox 360. Or cookie wedding favors. Those buyers are much closer to an actual purchasing decision, so if you can get your ad high enough above the fold to catch their attention, but not so high you break the bank, you have a motivated group of buyers looking for what you have to sell.

Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also check if your ad gets to be shown at all, and if it is competitive with the rest. You can see your click through rate, and gauge your return on investment.

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