Category Archive: PPC

Oct 23

Google versus yahoo for sponsored search (PPC) relevance

Yahoo recently offered some useful pointers as to how to make one’s pages more relevant according to their search engine. While there were some positive comments on the blog post, the majority of people either attacked, or came up with such moronic comments I am beginning to wonder what planet most people live on. Assuming …

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Aug 06

The Basics of PPC

Our friends over at Insider Secrets have just started a series of articles on Pay Per Click basics you might be interested in. PPC basics articles

Jul 25

To SEO or To PPC? Some handy hints 10

You will also be able to adjust well to changes in market demands and trends. People come and go in the PPC space all the time. Many of them run out of money! Or get fed up thinking the system does not work, when really, it is their ads, or their landing pages, or their …

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Jul 24

To SEO or To PPC? Some handy hints 9

There are some guaranteed benefits when you get to maximize the PPC strategy. The best thing is the speed—you can have a campaign up and running in a matter of minutes if you know what you are doing. (This is also the down-side—you can lose your shirt if you don’t know what you are doing!) …

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Jul 23

To SEO or To PPC? Some handy hints 8

With PPC advertising, you can still basically control your campaign, as you get to create your own ad. You can also manage a very highly targeted audience, and still stay within the bounds of your budget. After all, they are ALREADY LOOKING for what you have to sell if they type in Wedding Favors and …

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