by Joan Mullally, Andrew Simon and Thomas Michaels By now you will have heard all about the recent ‘earthquake’ in relation to search engine results at Google, codenamed Penguin. Following on so closely with two other major changes, many online business owners and marketers who have dropped drastically in the rankings are wondering what to …
Category Archive: Website Traffic
Oct 23
Google versus yahoo for sponsored search (PPC) relevance
Yahoo recently offered some useful pointers as to how to make one’s pages more relevant according to their search engine. While there were some positive comments on the blog post, the majority of people either attacked, or came up with such moronic comments I am beginning to wonder what planet most people live on. Assuming …
Aug 06
The Basics of PPC
Our friends over at Insider Secrets have just started a series of articles on Pay Per Click basics you might be interested in. PPC basics articles
Jul 25
To SEO or To PPC? Some handy hints 10
You will also be able to adjust well to changes in market demands and trends. People come and go in the PPC space all the time. Many of them run out of money! Or get fed up thinking the system does not work, when really, it is their ads, or their landing pages, or their …
Jul 24
To SEO or To PPC? Some handy hints 9
There are some guaranteed benefits when you get to maximize the PPC strategy. The best thing is the speed—you can have a campaign up and running in a matter of minutes if you know what you are doing. (This is also the down-side—you can lose your shirt if you don’t know what you are doing!) …