Category Archive: SEM

Oct 23

Google versus yahoo for sponsored search (PPC) relevance

Yahoo recently offered some useful pointers as to how to make one’s pages more relevant according to their search engine. While there were some positive comments on the blog post, the majority of people either attacked, or came up with such moronic comments I am beginning to wonder what planet most people live on. Assuming …

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Aug 06

The Basics of PPC

Our friends over at Insider Secrets have just started a series of articles on Pay Per Click basics you might be interested in. PPC basics articles

Jul 15

Google Slap? Slap Google Back

Slap Google Back Is coverage of the Google-Yahoo intended deal re advertising by Google on both networks. If you have ever been slapped by Google, as I have just last week, where they would have shut me down had my Yahoo ads not been working (and they are still demanding $5 or $10 a …

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