Category Archive: SEO

Mar 28

Google Penguin SEO Success Secrets: What You Need to Know About the Google Penguin Algorithm Update and What to Do to Improve Your Page Rank

by Joan Mullally, Andrew Simon and Thomas Michaels By now you will have heard all about the recent ‘earthquake’ in relation to search engine results at Google, codenamed Penguin. Following on so closely with two other major changes, many online business owners and marketers who have dropped drastically in the rankings are wondering what to …

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Jul 25

To SEO or To PPC? Some handy hints 10

You will also be able to adjust well to changes in market demands and trends. People come and go in the PPC space all the time. Many of them run out of money! Or get fed up thinking the system does not work, when really, it is their ads, or their landing pages, or their …

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Jul 24

To SEO or To PPC? Some handy hints 9

There are some guaranteed benefits when you get to maximize the PPC strategy. The best thing is the speed—you can have a campaign up and running in a matter of minutes if you know what you are doing. (This is also the down-side—you can lose your shirt if you don’t know what you are doing!) …

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Jul 23

To SEO or To PPC? Some handy hints 8

With PPC advertising, you can still basically control your campaign, as you get to create your own ad. You can also manage a very highly targeted audience, and still stay within the bounds of your budget. After all, they are ALREADY LOOKING for what you have to sell if they type in Wedding Favors and …

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Jul 22

To SEO or To PPC? Some handy hints 7

PPC PPC means Pay Per Click.
You show your ads on a search engine such as Google, Yahoo, or MSN’s live search, and pay a sum of money every time someone clicks on your ad. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a …

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