Tag Archive: pay per click

Aug 06

The Basics of PPC

Our friends over at Insider Secrets have just started a series of articles on Pay Per Click basics you might be interested in. PPC basics articles

Jul 07

THE BASICS OF PPC 5

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this: · Discount offers · Testimonials · Celebrity/famous endorsers · Money-back guarantees · Free trials or sample offers · Freebies · Reverse psychology · Major benefits (“Lose weight”) · Direct instructions (“Click here”) …

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Jul 06

THE BASICS OF PPC 4

THE BASICS OF PPC 4 Below are some important things to consider when planning on a pay per click campaign: 1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else). 2. Stay within the budget. Determine your daily or monthly budget; and stay with it. …

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Jul 04

The Basics of PPC 2

PPC advertising is usually done with the following standard procedures: 1. Setting up an account and/or deposit funds. 2. Creating a keyword list. 3. Choosing (and setting up) an account with a PPC search engine. 4. Bidding on the ad placement, including the search result words or phrases. 5. Writing out an ad copy. 6. …

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Jun 05

THE BASICS OF PPC 3

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below: · Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it. · Obtain specific, pre-qualified, …

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